ART OF WORKWEAR WAS CREATED IN RESPONSE TO A FUNDAMENTAL SHIFT IN HOW MEN LIVE AND WORK. AS THE BOUNDARIES BETWEEN OFFICE AND HOME BEGAN TO DISSOLVE, THE PROJECT REINTERPRETED TRADITIONAL WORKWEAR THROUGH A MORE CONTEMPORARY LENS, COMBINING RELAXED SILHOUETTES, SOFTER TEXTURES, AND REFINED TAILORING. SET WITHIN AN ARTIST'S STUDIO AND DRIVEN BY A VISUAL LANGUAGE OF CONTRASTS, THE CAMPAIGN EXPLORED ADAPTABILITY AS A NEW FORM OF SOPHISTICATION. THE RESULT WAS A CULTURALLY RELEVANT FASHION STORY THAT POSITIONED STYLE NOT AS A UNIFORM, BUT AS A TOOL FOR NAVIGATING THE COMPLEXITIES OF MODERN LIFE.

PHOTOGRAPHER
HYLTON BOUCHER