ICONOGRAPHY WAS CREATED AS A PREMIUM WOMENSWEAR BRAND DESIGNED AROUND MODERN FEMININITY, OCCASION DRESSING, AND ENDURING STYLE. WORKING ALONGSIDE THE DESIGN TEAM FROM INCEPTION, I HELPED SHAPE THE BRAND’S CREATIVE VISION, VISUAL IDENTITY, AND LAUNCH NARRATIVE; DEFINING A WORLD THAT BALANCED SOPHISTICATION WITH EASE, AND LUXURY WITH ACCESSIBILITY. THROUGH CAMPAIGNS, CONTENT, AND STORYTELLING INSPIRED BY TRAVEL, CULTURE, CLASSICAL EDITORIAL AND THE WOMEN WHO EMBODY THE BRAND, THE WORK ESTABLISHED A DISTINCT EMOTIONAL POINT OF VIEW WITHIN THE MARKET. THE RESULT WAS A REFINED AND RECOGNISABLE BRAND IDENTITY THAT TRANSFORMED A NEW FASHION LABEL INTO A COMPELLING LIFESTYLE PROPOSITION.

PHOTOGRAPHER
NADIA VON SCOTTI

DOP
ALEX OELOFSE